The Role Of Self Focus As A Function Of Siginfican Essays

The Role Of Self Focus As A Function Of Siginfican Essays The Role Of Self Focus As A Function Of Siginficance In Sexual Dysfunction Introduction It is a popular belief that being physically attractive is of greater importance for women than for men in todays society, particularly in attracting the opposite sex. Several studies have found support for this difference in the context of dating and mate selection. In an early study, Strauss (1946) asked what traits would be most critical in a marriage partner and found that males rated physical attractiveness significantly higher than females did. Coombs and Kenkel (1966) asked a similar question about potential dating partners and found a similar gender difference. Harrison and Saeed (1977) examined a series of advertisements and found that females were more likely than males to emphasize their physical attractiveness. In a study conducted by Nevid (1984), subjects were asked to rate various physical, social, and personality characteristics in terms of their importance in determining choice of romantic partners. The results of this study indicated that males placed greater import ance on characteristics such as weight, body shape, and overall build, while females emphasized characteristics such as warmth, honesty, and fidelity. On the basis of this frame of reasoning, it can be appropriate to infer that women are socialized to believe that to be an adequate sex partner, they must conform to societal norms regarding physical attractiveness. As a result, women are continually faced with meeting the demands prescribed on them through society. They are expected to present themselves as attractive, appealing, sexy individuals. Accordingly, the low sexual esteem that may ensue from the pressures of conforming to the dictates of society among women is an often overlooked phenomenon It is abundantly clear that physical attractiveness among women serves a puissant element in sexual relationships. This emphasis on physical attributes continues as relationships become more solidified, and couples are married. (Margolin and White, 1987). Contrary to the belief that the component of physical attractiveness declines in value through years of marriage, it has been demonstrated that this is clearly not the case. As marriages and spouses age, women may live with the increasing likelihood of comparisons and competition from women who are much younger than themselves (Margolin and White, 1987). Consequently, the relationship of physical attractiveness to marital sexuality and its immediate impact on cognitive processes serves as a vital component in amalgamating a synthesis for sexual dysfunction in women. Rationale Many factors have been identified in the development of sexual dysfunction, ranging from communication problems, sexual misinformation, deleterious relationships, and faulty learning processes. The focus of this paper, however, is directed to an expansion of the original concept of spectatoring, proposed by Masters and Johnson (1970). Upon acquiring a basic level of comprehension on sexuality and its impact on relationships, I found myself speculating about plausible contributing factors to sexual problems between couples. In becoming more familiar with Masters and Johnsons (1970) work, I am motivated to unveil the affect of cognitive distractions (specifically, the impact of self-focus) on the level of satisfaction in sexual relationships. The Concept of Spectatoring Masters and Johnson (1970) originated the concept of spectatoring. Spectatoring, or excessive self-focus, refers to an inspection and monitoring of ones own sexual activity. According to Masters and Johnson (1970), when cognitive interference occurs, it leads to arousal of the autonomic nervous system, thereby producing a negative emotional state that is not usually synonymous with sexual arousal and pleasure. Based on these fundamentals, it is postulated that anxiety about sexual performance, which may stem from an inward, self-focus on ones abilities and appearance, is the most important immediate cause of sexual dysfunction. Carver (1979) conceptualized self-focus in the following way: When attention is self-directed, it sometimes takes the form of focus on internal perceptual events, that is, information from those sensory receptors that to react to changes in bodily activity. Self-focus may also take the form of an enhanced awareness of ones present or past physical behavior, that is, a heightened cognizance of what one is doing or what one is like. Alternatively, self-attention can be an awareness of the more or less permanently encoded bits of information that compromise, for example, ones attitudes. It can even be an enhanced awareness of temporarily encoded bits of information that have been gleamed from previous focus

Microsoft Corporation Essay Example | Topics and Well Written Essays - 1000 words

Microsoft Corporation - Essay Example Strong Brand Image: Microsoft is a well known brand the world over. Anybody having anything to do with the field of IT, computers or technology finds the italicised brand name easily distinguishable and identifiable. Microsoft was firmly placed at third position after Google and GE in the ranking of brands being finalised by MillwardBrown for the year 2008. In fact, while many of the reputed brands have slipped down their positions, Microsft has firmly held on to its position for couple of years. With a brand value of $ million 70,887, the company saw a rise of 29% in its brand value as compared to 2007. Well Organised R&D set-up: Microsoft is known to be continuously on the lookout for an upgrade or latest product or service with focus on the innovation and customer convenience. Microsoft was one of the first software companies to make provisions for R&D activities way back in 1991 itself. With R&D labs at six places around the world, the company has more than 800 researchers studying more than 55 areas of research. Wide range of Product portfolio: If we talk of an operating system, Windows is the first name that crops up. In fact Windows itself became a brand identity for operating software. Now with valuable upgrades like Vista, the OS range is quite wide. Besides the OS, a number of other products like Office tools, development tools, multimedia software, client-server tools etc. provide a remarkable strength to the company. Strategic tie-ups with a number of reputed companies: Microsoft has been working in close co-ordination with a number of companies. For example computer manufacturers like Dell, HP; multimedia and audio-visual products like Sony, Phillips etc. are the strategic partners of Microsoft. Consistent operating performance: Microsoft has seen healthy operating figures consistently for many years. The results announced for the fiscal quarter ended Sept 30 2008 has shown revenues worth $15.06 billion with a 9% increase over the corresponding period last year2. The average returns of the company over the last five year period ending June 2007 indicate consistency in performance. The average return on assets, return on investments and return on equity figures during the last five years were 14.3%, 18.5% and 20.2% respectively, higher than the industry averages of 11.7%, 16.5% and 19% for the same period (Datamonitor, 2007). Weaknesses Uneven Geographic Concentration: Though Microsoft has operations in many countries around the world, but a cursory look at its financial statements indicate that company's revenues from the US contributed to 62% of the total revenues of the company in 2007 leaving just 38% for the rest of the world (Datamonitor, 2007). In fact, the revenue figures are not indicative of the existing usage of Microsoft software because of a large number of pirated versions doing the rounds in many countries around the world. But Microsoft has not been able to do much to tackle this menance. Decreasing share of search market: Microsoft's search engine MSN search is being replaced by Google all around the world at a rapid pace. Microsoft, having been a leader in software products has not been able to come out with a matching answer to Google indicates sorry state of affairs for the company. Opportunities Increasing emphasis on emerging markets: Microsoft has been strengthening its operations in countries like China and India, the major untapped, yet highly promising markets. With America under recessionary trends, company will do a world of favour to itself if it is able to set off some of the losses by being better focused towards such markets. Launch of Newer Products: The Windows Vista launched in 2007 has come out with many improved features over the

Expensive products that are not in the reach of the masses Case Study

Expensive products that are not in the reach of the masses - Case Study Example Any marketing campaign will need to set the groundwork for yak milk benefits rather than Land 'o Lake branded yak milk features. i. The team of professionals working on the project is experienced, and has the expertise required. Simultaneously, the local Chinese team of Dr Wu and Mr. Dongzhou is a very suitable partner, as they have the government contacts; the local perspective and the experience of working in the country that the team can count on to formulate a successful and far-reaching campaign. Further to the fact that Dr. Wu and Mr. Dongzhou have good government contacts, the political structure of the country is such that if the right officials are on board and are agreeable to the project, the campaign has better chances of success. ii. The government is interested in developing the Tibetan region and has been working on developing the infrastructure to empower the impoverished herdsmen. Thus the team will have the government's support on its side if the team and the local partners lobby it with the officials as being a tool to improve the lives of the poor in that region. The team can promote the idea to the government that by selling their cattle's milk, the herdsmen will be provided a viable opportunity for conducting business and raising the standard of living in the region. The disadvantages of alternative #1 i. Even though the team from Land ' o Lakes has local partners, the team itself has relatively little experience of working in developing countries and therefore it will be difficult for them to truly grasp the nuances of local culture. ii. The advertising campaigns currently being undertaken are well developed and sophisticated, given this context, the yak milk project will have a very slight to nil margin of error in depicting local tastes and selling the brand as a foreign product, given that consumers view foreign goods as being of better quality. 2. The advantages and disadvantages of option 2 are: Advantages : i. Catering to a niche market is simpler and will allow for testing the viability of the brand with advantage of having lower losses in case the product fails to make an impact. ii. As it is an acquired taste, yak milk, if catered to such a market will not need marketing or sales push as much as it would need if it was catered to the mass consumer. Disadvantages i. Niche market consumers will be hard to target as their demographics and geography are not restricted to a certain class of households. Given this, targeted marketing campaigns pertaining to consumers' tastes will be difficult through conventional means therefore the campaign will have to be restrictive and yet catering to common tastes. ii. Targeting niche consumers will limit the brand's potential as there might be prospects for yak's milk for the general market. Recommendations: Recommend alternative #1, because catering to the mass market will also target consumer with the acquired taste and will also help create mass awareness about the nutritional value of the milk being superior to that of cow's milk. Further to the alternative, targeting

Essay about the values of Enlightenment and Romanticism through

About the values of Enlightenment and Romanticism through painting - Essay Example History has shown us that man moves in pendulous ways. From nature to divine, from reason to feelings, from private to public, from objective to subjective. Art is the ideal illustration for these movements, and this essay will discuss the contrasting values manifested in two paintings belonging to the historical movements of the Enlightenment and Romanticism: William Blake's Newton (1795), and Wanderer Above the Sea of Fog by Caspar David Friedrich. Although Blake is considered usually a romantic precursor in art, in this particular painting, he depicts precisely the most characteristic values of the Enlightenment era. I will also include a typically enlightenment-era painting, Mr and Mrs Andrews by Thomas Gainsborough (1748-49), in order to directly contrast the different movements.The Enlightenment era, which belonged to the Age of Reason, describes a historical intellectual movement of the 18th century, which advocated rationality as a means to establish an authoritative system o f ethics, aesthetics, and knowledge. "The intellectual leaders of this movement regarded themselves as courageous and elite, and regarded their purpose as leading the world toward progress and out of a long period of doubtful tradition, full of irrationality, superstition, and tyranny now denominated as the Dark Age". (Cassirer, 1992).The Enlightenment believed in a rational, orderly and comprehensible universe. It extolled the ideals of liberty, property and rationality which are still recognizable as the basis for most political philosophies even in the present era. Science came to be the new man's religion, and based on the revolutionary ideas like Newton's, it was thought that all the truths of the world could be known by a systematic way of applying uniform laws. William Blake, an English poet and painter, made a series of pictures of Newton as a divine geometer while living in Lambeth in the late 1790s. Newton is portrayed here as a scientist, but at the same time as a divine figure, a creator. He is deciphering the laws of the world with his compass. The compass symbolizes the creation. We can clearly understand that rationality becomes the highest quality of human beings, and it challenges the existence of a divine being responsible for the creation. The enlightenment was a rebellion to the Middle Ages where faith wasn't to be questioned. Likewise, Romanticism was a rebellion to this age of reason. The Romantics found the Enlightenment worldview excessively dispassionate. With reason being the base for humanity's progress, the emotional side of man was set aside. Romanticism stressed strong emotion-which might include trepidation, awe and horror as aesthetic experiences-"the individual imagination as a critical authority, which permitted freedom within or even from classical notions of form in art, and overturning of previous social conventions, particularly the position of the aristocracy". (Romanticism, article by Wikepedia) Here is a painting of this artistic movement, Wanderer Above the Sea of Fog by Caspar David Friedrich, a 19th century German painter. His paintings portray the untamed power of nature; this is in sharp contrast to Enlightenment-era painters who used nature to bring out qualities in their human subjects. Mr and Mrs Andrews Wanderer Above the Sea of Fog What we can appreciate in the left painting is the power of nature versus the vulnerability of a man, a man who is alone against the world, a wanderer. The romantic worldview is charged with emotions such as fragility, drama, passion, and fate. The character here depicted seems to be at the edge of an abyss. In the second painting, nature is used on the opposite way, to bring out the qualities in the human subjects, the aristocrats. The colors of Friedrich's painting express the feelings of uncertainty, loneliness and vulnerability. While in, Gainsborough's Mr and Mrs Andrew, there is more a sense of confidence and stability. Nature is definitely more

Production - Establishing a Business Essay Example for Free

Production Establishing a Business Essay This School Based Assessment is based on a business plan for Otaku Cafe. It is written with the intent to learn what it takes to start a business and to have something to use as a proposal to address potential investors and show the feasibility of the business. Business Description Otaku Cafe will be a cafe where people can come and read and write while enjoying sweet treats and coffee. It will be a sole trader business that sells sweets and beverages made right in the shop, fresh every day. The main objectives of this business will be to make 100% profit and to eventually open other branches all the while satisfying customers and bringing together people who have similar interests and reawakening people’s interest in books. Justification of Location The cafe’s location will be in Heritage Quay on the board walk. This is the chosen location because of the flow of customers who pass through due to the other businesses in the area and the tourists that come from the cruise ship. This location is in town but away from the traffic congestion; roads, water and electricity will also be easily accessible from the location. Also it is near the port, making it easier to get stocks from overseas. The lack of competitor cafes and the ready supply of possible labour from the surrounding area make this an optimum location. Selection of Appropriate Labour Skilled Employees Barista At least 2 will be necessary. They will be responsible for the making of quality beverages, handling the customers Assistant baker At least 3 will be needed. The assistant baker will be responsible for cleaning baking equipment and preparing and organising products in preparation for the baker Waiter / Waitress At least 4 will be necessary. They will be responsible for taking customer orders and delivering them their meals and beverages in a timely manner, delivering the bill to customers and clearing dirty wares from the tables. Sources of fixed and working capital The business premises, vehicles such as vans that may be used for transport of the product and raw materials, computers that are used, machinery such as ovens, coffee machines, heated display cases, freezers, are fixed capital, all which will be essential to the business but can be used to gain funds through their sale though they most likely would not be sold as they would be vital to the running of the business. Working capital will be gained first through small business loans from a commercial bank and will later be created through the money made from the sales of the cafe’s goods as working capital is the variable types of capitol made throughout the course of the business that can be readily converted into monetary funds. Roles of the Entrepreneur Creating and setting the concept the business will be bases on Providing funding for the business Planning for the establishment of the business Organize resources for business operation Type of Production The business will be involved in the production of the service of providing food and goods to customers as well as an entertaining experience at the cafe. Level of Production Production in the business will be on a domestic level, only producing for the local market as it is a more plausible level of production and more fiscally sound. Quality Control Measures Quality control within the business will be maintained through the strict adherence to recipes set for products, the hiring of mostly skilled workers and regular quality checks so as to ensure output of only optimum products and services to the customers. Use of technology Technology used in the business Internet Point of Sales system Accounting software (QuickBooks) Linkages The business will be involved in linkages with wholesale suppliers or producers of coffee, tea and other such beverages as well as suppliers or producers of fruits or fruit jams such as local farmers, producers of flour, dairy products and other suck materials needed to produce the goods of the cafe, to create an economic flow locally and to increase possible output and profit. Potential for Growth Growth within the business will be expected and hopefully the business will have to eventually move to a larger location, purchase more equipment to keep up with product demand and if possible, maybe even open other branches across the island. Government Regulations As a business earning money it will be required to be registered and pay taxes such as corporate taxes which are 2% of profits, custom tariffs, licence for importations and applying for work permits for any non-national employees and fulfilling payments of Social Security and Medical Benefits for employees. Ethical Issues Ethical issues such as the prompt payment of taxes, the correct labelling and advertising of products and the sales of quality goods instead of substandard or shoddy goods are all ethical standards that will be upheld by the business.

Study On Science And Mathematics In English

Study On Science And Mathematics In English My name is Chung Wan Teng, studying in the diploma in business management course at Olympia College Ipoh. As mentioned-above, I would like to support all students must use the teaching of Science and Mathematics in English. As a student, I want to take this opportunity sharing my opinion about support to teach of Science and Mathematics in English. 2. Recently the popular issue in our social about the teaching of Science and Mathematics in English is arguing at newspapers, televisions and internet. The research shows (Ong Saw Lan, School of Education Studies, and University Sains Malaysia) that in 2003, the Malaysian government implemented a new policy in the national education system. That is English is made the language of instruction in schools for teaching of Sciences, Mathematics. During the previous years, these subjects have been taught in Malay language but seems like no any improvement from students and parents. Besides that, the purpose of using English to teach these subjects is to enable students to improve in their English and SINGAPORE is a good example of the value of English to teach Mathematics and Science. They are using English to study, learn, communicate and write. Therefore, they can talk English correctly with their family, friends and tourists. They are keeping improve themselves anytime. 3. In addition, I believe that the teaching and learning of Science and Mathematics in English not only pave the way for a borderless society and it also motivates students to learn more than one language efficiently and students will get benefit in this way. As we all know that English is the language spoken internationally and mastery in this language would allow easy access to information in these fields. The decision to change the medium of instruction from the Malay language to English for the teaching and learning of Science and Mathematics subjects was made based on the governments concern on the nations human capital development towards and wish to achieve the standard of a developed country, as well as an early preparation to compete in the era of globalization. 4. The Star Online (2011) in its front pages states that some of Sarawaks top educationists are saying the importance of English as a global language must not be denied. Therefore, we cannot ignore English and it is international language. These are few advantages for students if teaching of Sciences and Mathematics in English. First, students can easily adapt when they enter university, especially oversea universities. If they do not know to talk in English, they will be unsafely because they dont know how to talk other country mother tongue. The second advantages is if use English for teaching these subjects, student can improve their English in many aspect such as communicate skill, comprehension, reading and writing skill. On the other hand, if some students are poor in English, they can go tuition centre to learn English like Erican. There will provide professional teacher to teach and guide them correctly. Thirdly, being able to learn Sciences and Mathematics in English to make students can cope and handle with their further studies well. This is a significant advantage to learn these subjects in English. Fourthly, it also helps students in their future career. If has a local student to be a scientist, or work in medical professions, the student cannot explain the findings to the world as he does not know the knowledge of Scientific English. Another example is if a businessman needs using the Mathematics terms in English, otherwise he possibly can expand to the outside world perhaps he can get a good future at outside. Another advantage is information access. Some of the well-known math and science journals, including Annals of Mathematics, Nature and Science, are written in English. These journals are more widely cited by scholars than similar journals. Many respected journals are translated into other languages, but the earliest and most accurate accounts of the authors words are always in English. In university science courses, access to the latest information can mean the difference between a good and great student. This constitutes a considerable academic advantage to learning math and science in English. For mathematics students, having access to newly developed proofs and theorems can make the difference when giving presentations at math conferences and competitions. 5. Therefore, for my opinion Sciences and Mathematics should be taught in English to equip Malaysian students with this language skill for a competitive world. As I mentioned above English is often used as an international languages creates a great ease in communication among people who would otherwise probably never be able to communicate. For my view, actually teaching of Mathematics and Science in English is viable because we have enough resources, materials and expertise knowledge. We have a first-class plan but we just need more time to effectively implement the plan in nationwide. In this case, I am not the means to against Bahasa Malaysia and I do know that its our national language, but what I am saying that is using English to teach these subjects will bring a lot of benefits as I mentioned above. 6. The research shows that (The Star Online, 2008) by Mahendran Maniam, Seri Kembangan, Selangor said English in Sciences and Mathematics can help increase proficiency. I am fully support this point. This is because teaching of Sciences and Mathematics in English would help the students especially the youngest youth. They are able to get more information and resources from network TV, internet and some high quality references books because most of them are English. Therefore I would know that some of the scientific terms from English which have similar spelling, for example computer komputer, science sains, constant konstanta, logarithm logaritma and so on. If a student say cannot understand English, why visit blogger, Facebook, Google and msn on English not a problem. They are just finding excuse to lie on themselves. So, I think teaching Sciences and Mathematics in English are not a problem for student. In conclusion, this all is the reasons why I support using English to teach Science and Mathematics because it provides many benefits to students. As we all know that English is a national language and it also important in our life. I hope the government will agree and continue with the teaching of both of these subjects in English because we need to look ahead and move forward to get a best life in future. Student will be more talkative in English when they study at overseas university and working in a company which is using English to communicate. Besides that, I would like to mention again Im not against Bahasa Melayu (our nation language), because English will be more useful in our future life. Therefore, I hope Sir to support my stand of teaching Science and Mathematics in English. Thank you for spend your time reading my opinion. This all are the benefits of teaching Science and Mathematics in English. I hope to hear from you soon regarding. Your faithfully, _________________ ( CHUNG WAN TENG) http://webmastermalaysia.com/mamak-stall/18270-please-support-teaching-math-science-english.html http://thestar.com.my/news/story.asp?file=/2008/11/23/focus/2615885HYPERLINK http://thestar.com.my/news/story.asp?file=/2008/11/23/focus/2615885sec=focusHYPERLINK http://thestar.com.my/news/story.asp?file=/2008/11/23/focus/2615885sec=focussec=focus Teaching of Mathematics and Science in English   PPSMI http://thestar.com.my/news/story.asp?file=/2011/11/6/sarawak/9849571HYPERLINK http://thestar.com.my/news/story.asp?file=/2011/11/6/sarawak/9849571sec=sarawakHYPERLINK http://thestar.com.my/news/story.asp?file=/2011/11/6/sarawak/9849571sec=sarawaksec=sarawak http://web.usm.my/education/publication/jpp23-8_maths%20and%20science%20in%20english.pdf http://howtoteachenglisheffectively.blogspot.com/2012/05/math-and-science-should-be-taught-in.html http://www.recom.org/forum/showthread.php?t=5937 Strengthening English by improving the teaching of  English http://prasys.info/2009/03/my-thoughts-on-science-and-maths-in-english/

Tombs And Temples Essay -- essays research papers

What are some major architectural structures of Ancient Egypt? There are many amazing sites of architecture in Egypt from ancient times. Many have been discovered, but there are still ones being discovered and excavated today. Pyramids, tombs, and temples are the main structures still standing that can be seen today. The first tombs of the pharaohs were large, unimpressive, bunker affairs called mastabas. A mastaba (Arabic for "bench") is a low rectangular structure which was built over a shaft which descended to the burial location. They were made from sun dried mud bricks and most have long since crumbled to dust. This all changed around 2630 BC with the creation of the step pyramid. The Step Pyramid was designed for King Djoser ,of the 3rd dynasty, by his vizier, Imhotep. The pyramid is located in Saqqara, the main necropolis of Memphis. The Saqqara pyramid has a series of six levels of stone decreasing in size as they ascend to about 200 feet/60 meters in height. The Step Pyramid originally began as a mastaba, and it has been visualized as a series of mastaba shapes, decreasing in size, stacked one on top of another. The surface was originally encased in smooth white limestone which must have caught the sun light and reflected its rays. It has the distinction of being the site of the first large stone structure built in the world. The place where humans began to strive for the impossible, where the imagination gained the power to transform reality. Some of the loveliest works of art ever seen can be found at Saqqara, in the tombs of the nobles. The limestone walls are delicately incised with myriads of animals, fish, birds, insects, vegetation and people - hunting, herding and farming. Some of the forms still retain their original paint, after 4,500 years! The quality of these compositions demonstrates that the Egyptians had attained, at an early stage, an artistic culture of a very high order. Cattle Crossing is an etching made from sketches done at Saqqara. The medium of etching, itself a process of erosion, seems well suited to capturing the time worn quality of the relief carving. The person responsible for the step pyramid, Imhotep, is credited as being the inventor of building in stone and was a man of many talents - Architect, physician, master sculpture, scribe, and astronomer. He must be the first true genius in recorded history and t... ...ed these. Dendara was also used as a healing centre and in the grounds stands an ancient hospital along with a sacred lake. After visiting Dendara one gets a feel for the layout of other temples along the Nile and in the minds eye it is possible to reconstruct the really huge design of buildings like Karnak. What really grabbed my artistic attention among all this magnificence was a small detail. The place sings with the music of birds. Hundreds of them roost in small cracks and hollows in the walls seeming to contemplate their carved likeness in the hieroglyphic reliefs. There is one other thing that stirs the imagination, the building bares the name of the famous Cleopatra and her son, whose father was Julius Caesar. It is possible that these celebrate personalities climbed the same stairs and contemplated, on high, the same landscape which stretches for miles below. In Summation, some of the most precious examples of architecture from the ancient world are of the ancient Egyptians. Although the ancient Egyptians lived in a primitive world, they proved to have great knowledge for building lasting structures that would forever have a unique and majestic influence on the world.