Friday, May 3, 2019

Marketing Managerment Project Paper Research Example | Topics and Well Written Essays - 1750 words

Marketing Managerment Project - Research Paper ExampleThe suit of clothes cites an shell of Kelloggs in Asia-Pacific region especially in India. This font is a classic example of concerted tradeing efforts going haywire to produce reverse results. When a multinational giant demonstrateup such as Kelloggs launches into an unknown region and area it needs to do the homework and establishes itself. The case highlights on the turnaround strategies used by the company to control the damage and survive. Today Kelloggs is a household light upon in most Indian families and in like manner the most preferred breakfast cereal, disregardless of that Kelloggs needs to be alert in the volatile market. In an upcoming and third ball market the options available are many for the consumers as the competition keeps offering one product after the other, which eventually widens the choice for the average consumer. Hence to non only to survive, but also sustain profitably, Kelloggs has to innov ate and in product as well marketing strategies. This paper also suggests a a couple of(prenominal) such strategies with its implications and challenges. No organization can capture a market and be complacent, because capturing a market may be a onetime effort but retaining the market with profitability requires new challenges to be taken and met with competence, effort and good marketing. Kelloggs The Indian Story We all love breakfast cereals and the rattle sound they make early morning. They give us an idea about how fresh and beautiful distributively day is going to be after a healthy breakfast. We are now going to side into a healthy breakfast story of none other than the breakfast giant Kelloggs in India. Kelloggs so far in western market has always maintained its upper hand. It was introduced in the Indian market in the year 2005 and was an absolute flophouse. From there on the company looked into various perspectives to make the product a success and has continued to gr ow in the market steadily. Today even if it has not captured the so called breakfast market share it has managed to survive and even run profitably and smoothly in India. We are going to study the turnaround of Kelloggs in India in this assignment. Kelloggs started its way in 1906 and today is the leader of corn flakes and breakfast cereals. Its worldwide expansion program goes as back as 1914. Kelloggs expanded in England and Australia. By the year 1958 Kelloggs settled in America qualification it the most popular breakfast frosty cereals and corn flakes. Over the years Kelloggs has acquired Worthington Foods, Kashi Company and Keebler Foods. They also have a marketing tie up with Disney. Today Kelloggs is manufactured in 17 countries and marketed over 180 countries worldwide. It has multiple products such as corn flakes, maintenance bars, ice cream cones, pies, and waffles and so on Today it is a company with billions of dollar marks of turnover world over. With this strength, history and backing Kelloggs launched with many yellow pitcher plant in Indian market. It started with its basic product - cornflakes. SWOT Analysis of Kelloggs Strengths 1. Kelloggs is a multi-billion dollar company having presence worldwide. 2. The product quality that is offered is uniform across the markets world over. 3. It has an excellent brand name and enjoys a healthy brand image. 4. Through various acquisitions it has acquired a range of products starting from breakfast cereals to nutrition bars and diet cereals. 5. Its primary strength lies in baking and innovative products it keeps coming

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